- To cultivate a team of exclusively top producing real estate agents known for their professional integrity, unmatched market knowledge and resolute commitment to client needs.
- To market aggressively, and promote intelligent innovation that can anticipate and promptly respond to changing market realities.
- To never lose sight of the fact that our success is based on our continuing commitment to the solid relationships we establish between our firm, its associates and clients.
More than training- our team provides mentoring and business coaching
- Initial Training Course – We have engaged the best and brightest to work with real estate Brokers and share the secrets of their success. The initial training is designed around high capacity learning in a high energy environment. In less than 10 days provide an education on Sales Techniques, Qualifying Customers, Broker Branding, Product Education, Lead Conversion, Building & Managing your Network, Social Media, Sales Pipeline, Referral Network, Lead Generation, Listing Presentations, Buyer Presentations, Customer Relationship Management, Contract Law, Sales Technology and more.
- Weekly Roundtable Forums & Preview Clubs-Each week meetings are held to ensure that all Broker Associates are up to date on market activity, product development, technological advances, NCREC and CRRA updates, best practices and MY initiatives.
- One on One Mentoring and Business Coaching- Your Broker in Charge, the Director of Operations and the Office Manager will work with you to promote effective prospect development & conversion. Our team will equip you with the tools to provide the highest level of customer service for each client. In addition our open office environment promotes mentoring and learning by example throughout each office by leveraging our highly qualified team of Brokers
Marketing our brand to enhance your brand
MY is committed to a robust marketing program that serves clients, associates and the firm. We strive to stay at the forefront of marketing efforts through many different avenues including:
- Highly visible and accessible pedestrian friendly offices in Center City, Historic South End and Elizabeth boasting traffic counts of over 100,000 cars per day
- Search Engine Optimization Campaigns delivering large numbers of engaged and target specific consumers to 5 independent MY websites providing leads to our brokers and promoting increased exposure for our associates and brand.
- Premier Position Print Advertising on the back out side cover of The Real Estate Book, and Homes and Land Magazine.
- Targeted direct mail campaign that reaches over 10,000 homeowners
- Niche Branding through selective displayed product placement including Harris Teeter
At MY we recognize that the work environment is a critical component of each associate’s success and the perception of our client base. We provide impressive, urban, open environments that allow for a comfortable and professional workplace, which promotes accelerated industry education through a trading floor style layout. Our leadership team is open to new ideas and leads with an open door policy. We support our agents in their personal marketing efforts to guarantee our mutual success. MY offers enough structure to keep our brand strong, but enough flexibility for each Broker associate to exercise their creative mind. Since, February 11, 2000, we have seen not only our company grow but our agents grow and develop through our innovation, creativity and our awareness of changing technology and market conditions.
Our Agent Toolbox
- Highly trained office staff in each location to ensure that your clients and prospects are always welcomed by a friendly face, leading back to you.
- Best in class graphic design team on staff to ensure that each marketing initiative promotes your properties, your brand and our firm
- Unlimited complimentary Supra Lock Box supply provided to each Associate
- Office technology includes advanced MLS Viewing Stations, Live Chat Online Communications, Paperless Filing/Transaction Management, E Signature, Customer Relationship Management software , Web based Sales Automation software, Featured Community websites promoting you as the market leader, Agent Websites, Forms Library and more